Peekaboo's chocolate ice-cream, for example, contains enough cauliflower to contribute 10% of the daily requirement for vitamin A, calcium and riboflavin per serve the strawberry with hidden carrots 20% of vitamin C daily requirements and the mint chip with hidden spinach 25% of vitamin a daily needs and 10% iron. “The idea struck to slowly sneak increasing amounts of veggies into their ice-cream that would be imperceptible in taste,” she said. Since I have been making ice cream for my Miami-based scoop shop for the last 10 years, I figured I am well-positioned to hack it. “In a desperate attempt to get my own kids to eat veggies and tired of looking for that rogue pea that rolled under the sofa in a dinnertime rage, I thought, there has to be an easier solution. The idea to launch a hidden veggie ice-cream brand, Levison said, came after struggling to make mealtime with her own children more nutritious “without drama. However, she added: “You are more likely to see my dad behind the counter these days, as I am off building a hidden veggie empire.” Peekaboo still does its R&D work in Levison's Miami-based scoop shop Serendipity, she said, to get consumer feedback when developing new flavors. “It took a year of tinkering to get the flavor profile just right, and then even more time to refine and perfect the texture and consistency.” Talking about the current Peekaboo range – a total of five flavors – Levison said the products had taken time to develop. The vegan products, she said, would be available online in the Fall of this year and hit shelves nationwide in the Spring of 2020. “We have several vegan flavors in the pipeline, as well as a few favorites with a twist,” said Levison, who will be speaking at FoodNavigator-USA's FOOD FOR KIDS summit in Chicago in November.Īsked what the replacement to its organic-certified dairy ingredient would be for the vegan products, she said we would have to “stay tuned” but it would certainly still be organic. Jessica Weiss Levison, founder of Peekaboo, said part of this expansion would see the brand stretch into the vegan space. 'We have several vegan flavors in the pipeline' Available online for $10 a carton and in various retailers nationwide, including Whole Foods, Safeway and Weis Markets, Peekaboo plans to expand its distribution footprint this year as well as broaden its portfolio. Its strawberry variety, for example, contains carrots its chocolate flavor cauliflower and cotton candy variant added beetroot.
Jessica knew her way around ice cream, having owned a shop in Miami for over ten years. What makes Peekaboo ice cream special?Īccording to the website, mom of three, Jessica Weiss Levison created the concept of combining ice cream and veggies in 2019 to get her children to eat more vegetables. Let’s take a look at this food item that has certainly piqued Shark Tank fans’ interest. Peekaboo falls into the mega-hit category. Other ideas are so intriguing the sharks end up in a bidding war with each other. Some ideas leave the sharks speechless that such a product came to fruition. Shark Tank has become the place for small businesses and entrepreneurs to go to help grow their companies.
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The hit ABC reality TV show features organic ice cream, increasing viewers’ questions about what it is and where to buy it.
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